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Definition of a visit

A visit is an individual user session on a website.

If the user is inactive for 30 minutes or more (different web analytics tools may have other time spans defined) or closes the browser window, and then comes back again, it is counted as a new visit.

See also the definitions of visitors, pageviews and ad impression.

I also recommended using the CPM calculator to make sure you get your numbers right.

Page URL
https://cpm.wiki:443/define/visit