Definition of eCPL in online advertising
eCPL is effective cost per lead.
See the definition of eCPA, the equivalent of eCPL.
I also recommended using the CPM calculator to make sure you get your numbers right.
eCPL is effective cost per lead.
See the definition of eCPA, the equivalent of eCPL.
I also recommended using the CPM calculator to make sure you get your numbers right.