How to calculate eCPM
Read the article about buying methods and payment models to better understand the difference between the often interchangeable terms eCPM and CPM.
| eCPM | = | Cost | x | 1000 |
| Impressions |
You could also get the eCPM based on the metrics CPC (Cost per click) and CTR (Click-through rate), which is quite useful when you're buying CPC and have an estimate of what your CTR will look like:
| eCPM | = | Cost Per Click | x | Click-Through Rate | x | 1000 |
See also:
I also recommended using the CPM calculator to make sure you get your numbers right.